Case Study

Velveeta

Velveeta needed a full identity refresh that would appeal to a new generation of consumers without alienating its loyal fan base.

 

Client: Kraft-HeinzAgency: Jones Knowles Ritchie

 

Deliverables: Brand Identity, Packaging, Photography

Recognition:

2022 AdAge Creativity Awards: Best Rebrand

2023 Silver Effie

Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons
Other Projects
Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

See Project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

See Project

→

Arrow

Your vision, my job to bring it to life. Ready to start?

Arrow

CG.

HOME OFFICE

Hollywood, Florida

33024

CONTACT

(912) 227-4208

claremg@gmail.com

SOCIAL

LinkedIn

Instagram

Spotify

clarem gonzalez.

CG.

Work

About

Contact

Case Study

Velveeta

Velveeta needed a full identity refresh that would appeal to a new generation of consumers without alienating its loyal fan base.

 

Client: Kraft-HeinzAgency: Jones Knowles Ritchie

 

Deliverables: Brand Identity, Packaging, Photography

Recognition:

2022 AdAge Creativity Awards: Best Rebrand

2023 Silver Effie

Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons
Other Projects
Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

See Project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

See Project

→

Arrow

Your vision, my job to bring it to life. Ready to start?

Arrow

CG.

HOME OFFICE

Hollywood, Florida

33024

CONTACT

(912) 227-4208

claremg@gmail.com

SOCIAL

LinkedIn

Instagram

Spotify

larem gonzalez.

Work

About

Contact

Case Study

Velveeta

Velveeta needed a full identity refresh that would appeal to a new generation of consumers without alienating its loyal fan base.

 

Client: Kraft-HeinzAgency: Jones Knowles Ritchie

 

Deliverables: Brand Identity, Packaging, Photography

Recognition:

2022 AdAge Creativity Awards: Best Rebrand

2023 Silver Effie

Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Stationery design of letterhead and business cards for the company Anders on top of a blurred photo of a house interior.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons
Other Projects
Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

→

Emblem design for Madame FC depicting an M monogram in a circle with the words "Madame FC EST. 2003" inside on top of a background image of a soccer stadium.

See Project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.

See Project

→

Arrow

Your vision, my job to bring it to life. Ready to start?

Arrow

CG.

HOME OFFICE

Hollywood, Florida

33024

CONTACT

(912) 227-4208

claremg@gmail.com

SOCIAL

LinkedIn

Instagram

Spotify

larem gonzalez.