Case Study

Diane von Furstenberg

DVF needed a bold reset to unify its global presence. We built a new logo, color system, and brand world that honors the label’s legacy while looking firmly ahead.

 

Client: Diane von FurstenbergAgency: In-house

 

Deliverables: Brand Identity, Website, Email Marketing, Events, Photography, and Visual Merchandising

Recognition:

2018 The Glossy Awards, Best In-Store Tech Finalist

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons
Other Projects
Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

→

See Project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.
Photo of a man in a room using a tablet computer

See Project

→

Arrow

Your vision, my job to bring it to life. Ready to start?

Arrow

CG.

HOME OFFICE

Hollywood, Florida

33024

CONTACT

(912) 227-4208

claremg@gmail.com

SOCIAL

LinkedIn

Instagram

Spotify

clarem gonzalez.

CG.

Work

About

Contact

Case Study

Diane von Furstenberg

DVF needed a bold reset to unify its global presence. We built a new logo, color system, and brand world that honors the label’s legacy while looking firmly ahead.

 

Client: Diane von FurstenbergAgency: In-house

 

Deliverables: Brand Identity, Website, Email Marketing, Events, Photography, and Visual Merchandising

Recognition:

2018 The Glossy Awards, Best In-Store Tech Finalist

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons
Other Projects
Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

→

See Project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.
Photo of a man in a room using a tablet computer

See Project

→

Arrow

Your vision, my job to bring it to life. Ready to start?

Arrow

CG.

HOME OFFICE

Hollywood, Florida

33024

CONTACT

(912) 227-4208

claremg@gmail.com

SOCIAL

LinkedIn

Instagram

Spotify

larem gonzalez.

Work

About

Contact

Case Study

Diane von Furstenberg

DVF needed a bold reset to unify its global presence. We built a new logo, color system, and brand world that honors the label’s legacy while looking firmly ahead.

 

Client: Diane von FurstenbergAgency: In-house

 

Deliverables: Brand Identity, Website, Email Marketing, Events, Photography, and Visual Merchandising

Recognition:

2018 The Glossy Awards, Best In-Store Tech Finalist

Graphic of a typography specimen showing the alphabet and numerals on top of a dark gray background.
Graphic depicting a hexagonal cropped photo of an interior room design with grid lines along its borders.
Graphic of a close up of a website depicting an Our Projects page with sample project names and dates.
Graphic depicting a color palette of Stone Brown, Dark Navy, Beige, and Cream White along with corresponding hex color codes.
Graphic depicting UI-styled buttons with different categories of interior design items on top of an image of a modern interior living room.
Icons
Other Projects
Graphic depicting a mountain peak at sunset cropped in a circle with the words RANGE CRAZY above and below.

See Project

→

See Project

→

Stylized blue and pink image of a whiskey glass with the wordmark of Vèloce in pink all-caps letters above.
Photo of a man in a room using a tablet computer

See Project

→

Arrow

Your vision, my job to bring it to life. Ready to start?

Arrow

CG.

HOME OFFICE

Hollywood, Florida

33024

CONTACT

(912) 227-4208

claremg@gmail.com

SOCIAL

LinkedIn

Instagram

Spotify

larem gonzalez.